The largest emerging market
Over 21 million living in the U.S. - US Census Bureau 2016
Asian-owned businesses nearing 2 million - US Census Bureau 2016
Asian American spending power in the U.S. topped $1 trillion in 2018 - Nielsen Report
Marketing to Asian Americans
presents unique challenges
77% of Asian Americans speak a language other than English at home.
Asian Americans get most of their information from their own primary-language media sources, including social media.
There are important cultural differences, requiring expertise and understanding to successfully reach the Asian American communities.
Sources: U.S. Census Bureau, U.S. Bureau of Labor Statistics, Nielsen, 2012.