ASIAN AMERICANS

The largest emerging market

Over 21 million living in the U.S. - US Census Bureau 2016

Asian-owned businesses nearing 2 million - US Census Bureau 2016

Asian American spending power in the U.S. topped $1 trillion in 2018 - Nielsen Report

Marketing to Asian Americans

presents unique challenges

77% of Asian Americans speak a language other than English at home.

 

Asian Americans get most of their information from their own primary-language media sources, including social media.

 

There are important cultural differences, requiring expertise and understanding to successfully reach the Asian American communities.

 

Sources: U.S. Census Bureau, U.S. Bureau of Labor Statistics, Nielsen, 2012.

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